Marketing Consulting

Freshly Concepts marketing consultant work for you both creative and analytical. As a marketing consultant we define marketing strategies, identify the most appropriate message, and execute the following strategies.

What our Marketing Consultant does?

Our Marketing Consultant takes the following Responsibilities on behalf of you:

1. Understand Company Objectives and Conduct Market Research

Before anything else, our marketing consultant is expected to do their homework and really dig deep to understand their client’s business.

Freshly Concepts marketing consultant works closely with the main stakeholders – the CEO, CMO, the president, etc. – to understand the business goals.

Afterwards, we conduct extensive market research to understand the target audience, identify growth opportunities, and validate the need of the products/services.

2. Create and Implement Marketing Strategies

This is the core responsibility of our marketing consultant.

Freshly Concepts consultant has ample experience with both conventional and digital marketing.

After understanding the business, requirements, and the target audience, our consultant work closely with you to derive a marketing strategy.

The main strategy would include:

• Market research

• Description of target audience

• Business goals

• Budget

• Competitor analysis

• Pricing

• Positioning

To execute the overall marketing strategy, the consultant comes up with additional strategies. These include, but aren’t limited to:

• Lead Generation – the business comes up with creative ways to boost its lead generation. Some common tactics include content and social media marketing.

• Brand Awareness – depending on the business, a consultant may recommend social media, PPC, GDN, or conventional ads (TV, FM, News Magazine etc.) for this purpose.

• Search Engine Optimization – every modern business needs a strong SEO strategy to rank higher in organic search results. If your business doesn’t have a separate SEO consultant, our marketing consultant can oversee the SEO initiatives.

• Social Media Marketing – the consultant leverages various social platforms, including Facebook, Twitter, Snapchat, LinkedIn, TikTok, etc. to reach more potential customers with their marketing messages.

• Content Marketing – this entails creating impactful content with the intent of educating, informing, and capturing the market. Since content is fuel for marketing, your content marketing strategy will overlap with other strategies, especially email, social, and SEO.

• Paid Search Marketing – our marketing consultant may also use paid search, Google ad words, social media Ads such as Facebook, Instagram and so on… to achieve business objectives.

After devising all of the required marketing-related strategies, the consultant also implements them by sharing them with the relevant stakeholders and coming up with plans.

3. Develop Marketing Material

A marketing consultant is also responsible for developing (or at the very least, supervising) marketing material.

For a marketer, this mainly involves copywriting. However, a skilled professional may also be directly involved with graphic designing and video production processes.

The deliverables may include:

• Sales landing pages

• Email copy

• Posts for company’s blog

• Brochures

• Search ad copy

• Video scripts

• Social ad designs

Of course, that’s just the tip of the iceberg. you can ask our consultant to develop additional material.

4. Coordinate Activities Related to Marketing

Freshly Concepts consultant creates a clear schedule for the initiatives and coordinates with the concerned teams to ensure all marketing activities are carried out on time.

This entails having strong communication, leadership, teamwork, and time management skills, in addition to proficiency in using various team collaboration tools.

5. Communicate the Brand Message Across the Organization

An organization can’t fully succeed with its business marketing until and unless all of its employees – or at least, all of the concerned departments, especially sales and marketing – understand the core business, its values, and the market it wants to capture.

That’s where internal marketing comes into the picture. The company’s culture plays a vital role in marketing to internal stakeholders. While our consultant may not have much jurisdiction in that area, they still help devise and execute an internal marketing strategy.

The consultant ensures that the brand message is clearly communicated across the entire organization. Doing so not only helps in keeping the employees engaged, but also enables them in becoming true advocates for the business.

6. Analyse Marketing Performance and Report to Stakeholders/Clients

In addition to conducting research, creating strategies, and executing plans, our marketing consultant also analyses the performance of their efforts and shares them with our clients.

Freshly Concepts use various key performance indicators that are highlighted in the main marketing strategy. These could include:

• Monthly website visitors

• Marketing qualified leads (MQLs)

• Customer engagement

• Customer lifetime value (CLTV)

• Return on investment

• Cost per lead

Our consultant creates detailed monthly, quarterly, or annual reports (this completely depends on the specific requirements of the client business), and shares those numbers with the CEO, CMO, president, and/or the strategists.

7. Come Up with New Marketing Initiatives and Improve Existing Efforts

This involves conducting additional research to discover new markets, figure out ways to improve existing strategy, and recommending MarTech that could help with marketing automation.